Okay, remember how we talked about how the MacInnes & Porritt site was either a joke or woefully inept/misleading/suspicious and the later Men With Cramps videos that proved it was a joke of some sort? Some folks thought it was pretty funny. I was interested to see where it would go - maybe it was a promo for some kind of web series or performer that would turn out to be entertaining. Nope. It's reportedly just a viral marketing campaign for a boring heat patch product, for women with cramps. Yawn.
Technorati Tags: cramps; MacInnes and Porritt Institute; Men With Cramps; viral marketing
MeSH Tags: Dysmenorrhea; Marketing
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